Eureka Case 30 min Undergrad

Vitrina o Motor

You are Sergio Berlanga-Treviño, CIO of Banco Anáhuac, a mid-size Mexican retail bank. The board has approved a three-year, MXN 1.4-billion digital-transformation budget. In nine days you must recommend how to sequence Year One.

The situation

Banco Anáhuac serves 3.1 million customers through 240 branches across central Mexico. It is profitable but slipping: digital-first competitors are taking the under-35 segment, and the bank's mobile app sits at 2.9 stars. The board's transformation budget is real money and a real mandate — but it also created a fight.

The CMO wants the customer-facing app and digital channels rebuilt first — that is what customers see, what wins back the under-35s, and what the board can demo. The Chief Operating Officer wants the 1994 core banking platform replaced first — until that happens, she argues, every shiny new feature is bolted onto a system that settles transfers in an overnight batch. Both are right. You have to choose a sequence.

Your job in this case: read where the bank's six customer journeys actually sit today, model how a Year-One budget split plays out, and commit to a sequencing plan. The board wants Year-One progress it can point to — and a foundation the next two years can build on.

The decision

How do you sequence Year One?

  • A · Front-office first — rebuild the vitrina
  • B · Core first — replace the motor
  • C · One vertical slice, end to end

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