Eureka Case 25 min Undergrad

Redesigning the EMBA

You are Marja Lehtinen, Portfolio Director at Nordkap Executive Academy. A misjudged redesign strands a flagship program and cedes corporate accounts to nimbler rivals.

Nordkap's 20-month Executive MBA once anchored the business, but enrolments have slid 30 percent in four years. Corporate sponsors increasingly ask for shorter, role-specific learning journeys tied to their own transformation agendas, and they resist paying full degree tuition for talent they need productive now. Meanwhile boutique providers and online platforms undercut price and speed. The dean wants the EMBA protected as a brand halo, but finance flags that custom corporate work now carries the margin and is growing fast.

You decide how to redesign a flagship EMBA portfolio as corporate clients demand shorter, customised learning journeys instead.

The decision

How should Nordkap reshape its executive learning portfolio for the next three years?

  • A - Defend the EMBA
  • B - Modular architecture
  • C - Pivot to custom

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