You run educational solutions and have to redesign the consultative-selling programme for Banco Ourivera's 900 branch managers. The previous attempt, entirely online, finished at 31 per cent completion and produced no evidence of any change in how managers talk to customers.
The client wants to know what format you propose. The question looks like a logistics question and is not.
You decide which part of the learning can travel down a phone and which part needs another person in the room.
The decision
What format architecture do you propose to Ourivera?
A — Face-to-face for everyone, in regional waves
B — Fully async, mobile-first, heavily gamified
C — Async mobile content, practice in small stable groups
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