You are Daniel Okonai, Director of Custom Programmes at Whitbourne Executive Education. A programme that cannot show impact ends a marquee client relationship and your renewal pipeline.
A global industrial client has hired Whitbourne to build a custom leadership programme for 200 senior managers during a major restructuring. The 2.4 million pound contract is Whitbourne's largest, and the client's HR sponsor is under pressure from a sceptical CFO who wants proof the spend moves business outcomes, not just engagement scores. Whitbourne's academics favour a rigorous, content-rich curriculum. The client wants relevance to its live strategic challenges. Both want it to succeed, but past custom work was judged only on satisfaction, and no one designed in a way to evidence real organisational impact.
You decide how to design a bespoke leadership programme so a client can prove it changed the business, not just the people..
The decision
How should Whitbourne design the custom programme and its impact evidence to secure business results and renewal?
A - Premium academic curriculum
B - Impact-designed custom programme
C - Add a post-programme evaluation
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