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MASTSIM: Marketing strategy simulation
MastSim
This competitive marketing strategy simulation is perfect to assess group dynamics in undergraduate, graduate and post-graduate courses, as well as to determine decision-making processes of the players.
Marketing strategy facing competitive pressure
Can you grow Premier Print Co. market share while your competitors do the same?
Students need to make a number of decisions, in the areas of marketing, product and R&D, in order to achieve a better performance than competing players, gain market share and increase profits.
- Advanced Marketing Strategy: Design and execute marketing plans under uncertain market conditions, including competitors actions, with the aim of increasing market share and profitability.
- Brand Management: Oversee the development and positioning of up to five brands, understanding the market need for varied product offerings.
- Customer Understanding: Gain a deep understanding of different customer segments and adapt strategies to meet their specific needs and preferences.
- Resource Allocation: Efficiently manage the marketing budget across different initiatives to maximize return on investment.
- Competitive Analysis: Constantly analyze competitors strategies and market dynamics to stay ahead in the market.
The three pillars of the MastSim experience
Marketing strategy simulation
Manage two existing PremierPrint brands with the option to modify, withdraw or introduce new ones.
Dynamic experience competing in a single market
Allocate a quarterly marketing budget across R&D, advertising, sales force and market research.
Multiplayer and multi-module
Five distinct customer segments, each with unique buying behaviors and preferences.
Who benefits from MastSim?
Graduate students
MBA and business school students learning to design and execute competitive marketing strategies through experiential team-based play.
Executive education
Marketing managers and executives who need to sharpen their strategic thinking and decision-making ability in a dynamic multi-brand market environment.
Instructors
Marketing faculty benefit from a highly configurable simulation with rich analytics, making in-class debriefing efficient and data-driven.
Simulation dynamics
This simulation is multiplayer and multi-module, with the ability to add additional modules beyond marketing strategy.
Executive Roles
Participants take on key marketing roles within Premier Print Co., strategizing on product design, distribution, pricing, advertising and sales strategies.
Quarterly Decision-Making
Decisions on marketing strategies are made at the beginning of each quarter, significantly influencing the entire period.
Interactive Results
Results are a combination of your decisions and your competitors decisions, requiring continuous adaptation and strategic forecasting.
Market Dynamics
Engage with various market segments and channels, adapting your strategy to changing consumer preferences and competitive actions.
What makes MastSim unique
Real CMO decisions
Participants make simultaneous decisions on pricing, advertising, R&D, distribution and sales force — exactly like a real CMO.
Comparable results
A unified results view allows instructors to compare all teams each quarter, making debriefing sessions structured and insightful.
Highly configurable
Instructors can configure market size, customer segments, available channels, budget limits and number of rounds without any technical knowledge.
Real competitive dynamics
Teams discover how brand positioning and budget allocation interact with competitors moves in a shared dynamic market.
Answers to the most frequently asked questions
MastSim is a marketing strategy simulation where participants manage the marketing operations of Premier Print Co., a 3D printer manufacturer, competing against other teams for market share across multiple brands and segments.
A full simulation typically lasts between 3 and 8 hours, depending on the number of quarters and whether it is run in a single session or spread across several classes.
MastSim is typically played in teams of 3 to 5 participants. Any number of teams can compete simultaneously; the more teams, the more dynamic the competitive environment.
Instructors can configure market size, number of customer segments, available distribution channels, quarterly budget limits and many other parameters directly from the instructor dashboard.
After the simulation, instructors access a unified results dashboard showing all teams decisions and results quarter by quarter, enabling structured debriefing on strategy, resource allocation and competitive response.
Let us talk about your implementation
Write to us about how we can help you achieve your learning objectives.
General inquiries
info@eurekasimulations.comPhone
(+34) 688 953 242Technical support
tech@eurekasimulations.comReady to get started?
Integrate MastSim into your academic program
Request a demo and we will show you how MastSim fits into your marketing curriculum.