Hospitality

Dirigir una Agencia de Viajes

A 90-minute, 4-round intermediate Express simulation for Spanish vocational training (Formacion Profesional, grado superior), module 0399 Direccion de entidades de intermediacion turistica of the Tecnico Superior en Agencias de Viajes y Gestion de Eventos.

4 rounds MBA & Masters English, Español

Preview

About this simulation

A 90-minute, 4-round intermediate Express simulation for Spanish vocational training (Formacion Profesional, grado superior), module 0399 Direccion de entidades de intermediacion turistica of the Tecnico Superior en Agencias de Viajes y Gestion de Eventos.

You are Elena Gurrea, the new managing director of Viajes Albarda, a fictional retail travel agency in Zaragoza with two branches, a website and nine travel agents, for calendar year 2027, while the main wholesaler cuts its base commission.

Round by round you decide two things: in January the staff and the channel mix; in March the supplier agreements and the back-office technology; in June the service fees and the summer cash; and in October the agents incentives and the last quarter focus; at each decision point the year is projected again with the decisions taken so far.

Each round is scored on the agency profit, its market share, the cash at the summer low point and the gross margin on sales; withdrawing the insolvency guarantee of package travel caps the score. Spanish with English.

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Lunes 11 de enero de 2027: la plantilla y los canales.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Plantilla de agentes
  • Mix de canales de venta
  • Acuerdos con los proveedores
  • Tecnología de la agencia
  • Cargos de gestión
  • Tesorería del verano
  • Incentivos de octubre a diciembre
  • Foco del último trimestre

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