-
Logistics Simulation
Premier Print Co.
This competitive logistics simulation is perfect to assess group dynamics in graduate and post-graduate courses, as well as to determine the decision-making processes of the players.
Run the supply chain of Premier Print Co.
Students take charge of Premier Print Co., a company that produces and distributes a groundbreaking household 3D printer. They decide which markets to open, how to size warehouses, which suppliers to choose and how to ship goods, in order to outperform competing players, gain market share and increase profits.
Can you keep cash flowing while goods move across five international markets?
-
1Strategic decision-making: make critical decisions under uncertain market conditions, including competitor actions, with the goal of generating free cash flow.
-
2Complex supply chain management: source raw materials, manufacture, warehouse and sell products across multiple international markets.
-
3Market expansion and competition: navigate five distinct countries, each with unique demand levels, price sensitivities and retailer characteristics.
-
4Real-time multiplayer dynamics: manage your company in direct competition with other teams, balancing collaboration and rivalry.
The three pillars of the logistics experience
End-to-end logistics
Manage warehouse space and orchestrate shipments between countries by truck, train and ship, balancing cost against delivery time.
Procurement & manufacturing
Select suppliers based on costs, lead times and order quantities, and decide production levels accounting for different manufacturing costs in each country.
Multi-market competition
Expand into neighbouring countries — North, West, South and East — each with distinct demand and retailer characteristics, while finance tracks every cash inflow and outflow.
Who benefits from
Premier Print Co. Logistics?
Graduate students
Operations and supply chain students who learn international logistics by managing a full chain under competitive pressure.
Executive education
Managers and executives who need to sharpen strategic and operational decision-making in a dynamic, multi-country supply chain.
Instructors
Operations faculty benefit from a highly configurable simulation with rich analytics, making in-class debriefing efficient and data-driven.
Simulation dynamics
Participants assume executive roles at Premier Print Co. and make management decisions at the start of each quarter. Results are determined by the collective decisions of all competing companies, requiring continuous planning and forecasting.
Everything you manage at Premier Print Co.
Executive summary
A snapshot view for benchmarking your company against competitors at a glance.
Procurement
Select suppliers based on costs, lead times and order quantities.
Manufacturing
Decide production levels, accounting for the different manufacturing costs in each country.
Logistics
Manage warehouse space and orchestrate shipments between countries.
Retail strategy
Set trade marketing investments to attract customers and sell through different retailers.
Finance monitoring
Track every cash inflow and outflow in detail.
Answers to the most frequently asked questions
It is a logistics and supply chain simulation where participants manage the operations of Premier Print Co., a 3D printer manufacturer, competing against other teams across five international markets.
A full simulation typically lasts between 3 and 8 hours, depending on the number of quarters and whether it runs in a single session or across several classes.
It is usually played in teams of 3 to 5 participants. Any number of teams can compete simultaneously; the more teams, the more dynamic the competitive environment.
Instructors can configure the markets opened, demand levels, available transport modes, quarterly budget limits and many other parameters directly from the instructor dashboard.
After the simulation, instructors access a unified results dashboard showing every team's decisions and results quarter by quarter, enabling structured debriefing on strategy, logistics and competitive response.
Let us talk about your implementation
Write to us about how we can help you achieve your learning objectives.
Phone
Technical support
General inquiries
Integrate Premier Print Co. Logistics into your academic program
Request a demo and we will show you how the logistics simulation fits into your operations curriculum.