The CRO Seat — First 90 Days Running a $200M ARR Sales Org

MBA Track 3B Sales Leadership simulation. The participant is the newly-hired CRO of CoEditor.io, a $200M ARR mid-market B2B SaaS firm in commercial-execution distress. Across three rounds — Diagnose, Design, Defend — the team produces a Day-90 Board deck applying Watkins observational discipline, the STARS Realignment frame, Kotter sequencing, and the conservative-realistic commitment posture. Builds the discipline of earning the right to make Year-2 changes rather than committing to Year-1 heroics.