El Territorio es Tuyo — B2B Sales Force Management
Simulation where students manage the 24-rep sales force of InduMed S.R.L., a Colombian medical device distributor, making decisions on territory…
About this simulation
MBA Track 3B Sales Leadership simulation. The participant is the newly-hired CRO of CoEditor.io, a $200M ARR mid-market B2B SaaS firm in commercial-execution distress. Across three rounds — Diagnose, Design, Defend — the team produces a Day-90 Board deck applying Watkins observational discipline, the STARS Realignment frame, Kotter sequencing, and the conservative-realistic commitment posture.
Builds the discipline of earning the right to make Year-2 changes rather than committing to Year-1 heroics.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Diagnose (Days 1-30).
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.