People & Leadership · Organizational Behavior

Unfreeze, Move, Refreeze: Managing Change Without Breaking Things

Simulation to practise leading a digital transformation at a UK insurer across five phases — unfreezing the status quo, building a coalition, piloting quick wins, managing resistance surge, and refreezing the new way — using Lewin and Kotter change-management frameworks.

5 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 5 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Unfreeze: The Burning Platform.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Primary Strategy
  • Investment Intensity (hours per week)

What participants track

What participants follow on screen as the rounds go by:

  • Programme Timeline
  • Change Metrics Over Time

Subjects covered

Designed for courses in Organizational Behavior.

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