Strategy & Management · Corporate Strategy

The Franchise Growth Engine: Scaling Through Partners

Lead QuickFit, a LATAM fitness franchise, through six rounds of strategic franchise expansion.

6 rounds Executive English, Español

Preview

About this simulation

Lead QuickFit, a LATAM fitness franchise, through six rounds of strategic franchise expansion. Design franchise agreements, select franchisees, build support infrastructure, manage conflicts, navigate international complexity, and evaluate exit strategies while balancing system revenue, brand health, franchisee satisfaction, network growth, and financial sustainability.

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 6 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Subjects covered

Designed for courses in Corporate Strategy.

  • Scaling Startups & Growth Hacking

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