Strategy & Management · Corporate Strategy

Resilient by Design — Aarav Mobility's Capability Cycle

A four-round, advanced strategy and international-business simulation set inside Aarav Mobility Systems Ltd., a Pune-headquartered, ₹6,800 crore (~USD 815M) Indian industrial-technology multinational.

4 rounds Executive English, Español

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About this simulation

A four-round, advanced strategy and international-business simulation set inside Aarav Mobility Systems Ltd., a Pune-headquartered, ₹6,800 crore (~USD 815M) Indian industrial-technology multinational.

71% of revenue still comes from a profitable but structurally declining internal-combustion (ICE) powertrain core (falling 6–9%/yr as fleets electrify); its software-defined-vehicle (SDV) and electrified-driveline lines grow 30%+ a year but run at a −4% margin and lack the engineering depth to win platform contracts.

The board has approved a ₹1,200 crore capability budget and one mandate: build the firm's dynamic capabilities — sensing, seizing, transforming — so Aarav is resilient by design rather than dependent on a single shrinking platform. The catch: a demand shock the team cannot fully predict is loaded into the cycle.

Playing the Head of Strategy, you operationalize Teece's dynamic-capabilities framework and Salwan's research on strategic agility and business-model resilience: optionality and adaptive capacity, not current-period ROI, determine which firms survive discontinuity.

Round 1 (Diagnose): audit the capability map, locate the firm's weakest dynamic capability, and name the single binding constraint on seizing the EV opportunity — embedded-software and EV systems-integration depth — then set a Resilience-Index baseline.

Round 2 (Allocate): split the ₹1,200 cr across three claims that sum to ~₹1,900 cr — sustain the ICE cash engine, build the named software capability (build organically or acquire a 40-engineer firm for ₹380 cr), and reserve capital for the entry move — while deliberately preserving the optionality reserve that funds a fast pivot.

Round 3 (Decide & Shock): lock a Southeast Asia commercial-EV entry mode (greenfield USD $62M / JV USD $29M / licensing USD $8M, a speed-control-capital trade-off and an optionality decision), then absorb a demand shock revealed mid-round; the strength of the Round-2 build and the size of the reserve set the pivot-speed clock in quarters.

Round 4 (Recover): reconfigure assets and contracts against a second-order complication, institutionalize a standing dynamic-capability routine (sensing cadence, modular capacity, reserve policy), and pitch the board chair on optionality over prediction.

The math rewards naming AND resourcing the constraint, holding a real reserve, a reversible entry mode, a reserve-funded fast pivot, and a standing routine — and uses sticky run-defining penalty flags so the five classic errors each cap the Resilience Index and bar the top verdict: over-defending the declining core (the core trap), all-in commitment with zero slack, greenfield lock-in at the shock, starving the named constraint, and treating the shock as a one-off rescue rather than a routine.

Domestic figures are in Indian Rupees (₹ crore); cross-border entry-mode figures are in clearly-labeled USD. Final KPIs track the Resilience Index (0–100), market share retained (%), the optionality reserve (₹ cr), EBITDA margin (%), and pivot speed (quarters).

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Name the single capability gap that most constrains seizing the EV opportunity.
  • Through a dynamic-capabilities lens, where is Aarav weakest today?
  • Your opening posture on the declining core vs the growing future.
  • Set the Resilience-Index baseline you commit to improve. (0–100)
  • SUSTAIN the ICE cash engine (₹ cr) — protect margin and the anchor OEMs.
  • BUILD SDV / software capability (₹ cr) — the gap you named in Round 1.
  • Build-vs-buy for the software-capability gap.
  • RESERVE for the Round-3 market-entry move (₹ cr).
  • Lock the Southeast Asia commercial-EV entry mode.
  • The shock lands mid-round. Your pivot response.

What participants track

What participants follow on screen as the rounds go by:

  • Resilience, Share & Optionality Trajectory

Subjects covered

Designed for courses in Corporate Strategy.

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