Strategy & Management · Corporate Strategy

Network Advantage — Anatolia Sensörik's Alliance Portfolio

A four-round, advanced corporate-strategy simulation set inside Anatolia Sensörik A.Ş., an Istanbul-based automotive-sensor maker ($240M revenue, 14% EBIT) that owns no dominant patent and no platform of its own, yet quietly sits between two rival mapping firms and three Tier-1 integrators in a fast-consolidating

4 rounds Executive English, Español

Preview

About this simulation

A four-round, advanced corporate-strategy simulation set inside Anatolia Sensörik A.Ş., an Istanbul-based automotive-sensor maker ($240M revenue, 14% EBIT) that owns no dominant patent and no platform of its own, yet quietly sits between two rival mapping firms and three Tier-1 integrators in a fast-consolidating mobility ecosystem.

On 5 May 2026 a global Tier-1 announces an exclusive autonomous-driving bloc; the blocs are about to crystallise into two or three closed camps and the high-value broker positions are being filled by rivals.

The board, drawing on a formal performance-feedback review (design-win rate has fallen from 31% to 22%, below the 28% aspiration), has ruled that the firm is below aspiration and must search aggressively rather than defend the status quo.

Playing the Chief Strategy Officer with one quarter, a $28M alliance-investment budget and a hard engineering-attention cap, you (1) diagnose the network — read the structural holes, rank candidate partners by centrality contribution and conflict risk, and accept the performance-feedback signal that licenses aggressive search; (2) build a focused alliance portfolio of three or four positions, set depth and exclusivity, and resolve the GeoNorth–AtlasMap conflicting tie rather than straddling it; (3) govern the brokerage under pressure — answer an exclusivity ultimatum, defend the broker position against disintermediation with real lock-in instead of broadcasting every connection, and take an innovation tie without leaking your roadmap; and (4) appropriate the value and defend the position after a rival's counter-move, installing contracts, embedded standards and switching costs so the ~$60M of joint value the portfolio creates is actually captured by Anatolia, then set the feedback rule for the next cycle.

The math rewards Gözübüyük's centrality-rents logic — position and portfolio shape over partner count — and measurably punishes the five classic errors: confusing connectedness with centrality, straddling the conflicting tie, over-broadcasting brokerage, creating value without appropriating it, and defending the status quo under shortfall.

Final KPIs track Network Centrality, Rent Appropriation, Partner Trust and the $28M budget committed.

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Where does Anatolia's appropriable advantage actually come from?
  • Which target should the shortlist prioritise first?
  • How strongly do you accept the performance-feedback signal to search, not defend? (%)
  • What shape should the portfolio take under the $28M and attention cap?
  • Resolve the GeoNorth–AtlasMap conflicting tie (they will not co-operate together)
  • Allocate the $28M alliance budget across the portfolio (must total $28M)
  • A partner discovers you are allied with its rival and issues an exclusivity ultimatum. You
  • Two partners you introduced are now meeting directly. How do you defend the broker position?
  • A smaller partner offers a unique innovation tie — but wants your full sensor-fusion roadmap. You
  • How much of the remaining budget do you invest in durable lock-in (embedded standards, joint IP)? ($M)

What participants track

What participants follow on screen as the rounds go by:

  • Centrality, Appropriation & Trust Trajectory

Subjects covered

Designed for courses in Corporate Strategy.

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