Strategy & Management · Corporate Strategy

La Franquicia — Gestión de un Sistema de Franquicia

Simulation where learners manage a Spanish restaurant franchise system, navigating unit economics, franchisor-franchisee conflict, expansion vs. quality trade-offs, and international master franchise decisions

3 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Política de Proveedores Designados
  • Coste App Digital (18,000€/local)
  • Respuesta a Alejandro Mora
  • Nuevas franquicias/año (objetivo)
  • Candidato prioritario
  • Presupuesto Soporte Calidad (€/año)
  • Acción Franquiciados en Rojo
  • De las próximas 10 aperturas, ¿cuántas propias?
  • Estrategia Portugal
  • Objetivo red a 5 años (unidades)

Subjects covered

Designed for courses in Corporate Strategy.

  • Scaling Startups & Growth Hacking

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