Strategy & Management · Corporate Strategy

The Alliance Architect — Structure the EV-Cell India Joint Venture

A four-round, advanced corporate-strategy simulation in which you negotiate a cross-border joint venture for Sundara Mobility Ltd., a Bengaluru electric-mobility manufacturer (₹8,200 crore revenue, 11% of India's e-3W market) that was burned once before — a 2019 technology-licensing partner quietly used Sundara's

4 rounds Executive English, Español

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About this simulation

A four-round, advanced corporate-strategy simulation in which you negotiate a cross-border joint venture for Sundara Mobility Ltd., a Bengaluru electric-mobility manufacturer (₹8,200 crore revenue, 11% of India's e-3W market) that was burned once before — a 2019 technology-licensing partner quietly used Sundara's shared roadmap to launch a competing product.

Voltaic Cells GmbH of Germany, holder of proprietary solid-state cell technology, has signed a term sheet to form EV-Cell India JV at a fixed enterprise valuation of $300M, but the board has 60 days to convert it into binding heads of agreement or Voltaic walks to Sundara's domestic rival, who would gain the cell tech and take 3-4 points of Sundara's market share within two years.

Playing the Strategy Director, you (1) map each side's interests versus positions and value Sundara's asymmetric contribution — manufacturing, distribution, regulatory access and a crown-jewel BMS/software team worth $90M-$130M against Voltaic's $170M cell IP plus $40M cash; (2) architect the equity split (Voltaic 60/40, 55/45, 50/50, or 51/49 minority-enhanced) and the governance — board composition, reserved/supermajority matters, a deadlock mechanism, and IP ring-fencing so the software is licensed in, never transferred; (3) negotiate exit clauses and trust safeguards — lock-in, ROFR, tag/drag, a buy-sell shotgun, IP clawback and non-compete — knowing every protective clause spends partner trust; and (4) close under a day-50 shock, deciding which terms to flex and which are non-negotiable while quantifying the cost of conceding against Voltaic walking to the rival.

The math rewards the alliance-design truths — equity is not control, minority equity plus strong reserved matters can out-protect a nominal majority, ring-fence the IP rather than transfer it, design the exit and deadlock at formation, and price every concession against the walk-away — and measurably punishes the five classic errors: equity tunnel-vision, over-protection that collapses trust, naive 50/50 with no deadlock mechanism, transferring the crown-jewel IP, and caving to the shock without arithmetic.

Final KPIs track Value Captured ($M of the $300M pie), Control (real decision rights, 0-100), Partner Trust (0-100), and whether the deal actually closes.

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Separate position from interest: what does Voltaic truly need to protect?
  • Value Sundara's contribution honestly — how do you treat the BMS/software IP?
  • Which JV decision is the one where losing control would repeat 2019?
  • Choose the equity split against the fixed $300M valuation
  • Reserved / supermajority matters: how much do you protect via decision rights, not equity? (%)
  • How is Sundara's crown-jewel software IP contributed?
  • Deadlock-resolution mechanism (essential the more equal the split)
  • Design the exit package — protection vs the trust it costs
  • Lock-in period before either side may sell (years)
  • What happens to the shared roadmap and software IP on a breakup?

What participants track

What participants follow on screen as the rounds go by:

  • Round-by-Round Term Record
  • Control, Trust & IP Protection Trajectory

Subjects covered

Designed for courses in Corporate Strategy.

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