Strategy & Management · Competitive Strategy

TechArena: Technology Company Multi-Market Competition

Simulation to teach technology company strategy including product portfolio pricing, geographic market entry sequencing, R&D allocation between incremental and disruptive innovation, distribution channel selection, and competitive response to disruptive entrants across three global markets and five customer segments.

3 rounds Executive English, Español
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Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Gaming Console ($)
  • Tablet ($)
  • Smart Home Device ($)
  • R&D Allocation (Incremental %)
  • Geographic Markets
  • Distribution Channel Focus

What participants track

What participants follow on screen as the rounds go by:

  • Product Pricing
  • Strategy and Expansion
  • Annual Results History

Subjects covered

Designed for courses in Competitive Strategy.

  • Competitive Dynamics & Industry Analysis
  • Industrial Organization & Market Structure
  • Cloud Computing, SaaS & Infrastructure Strategy

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