Strategy & Management · Competitive Strategy

MotorCity — Automotive Industry Strategy

Simulation where participants lead AMERA Motors through the EV transition, balancing ICE profitability, EV platform investment, dealer network restructuring, and competitive response to Chinese OEM entry in LATAM markets.

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • EV Investment (% of CapEx)
  • DTC Channel Investment ($M)
  • Partnership Openness (1-5)

Subjects covered

Designed for courses in Competitive Strategy.

  • Competitive Dynamics & Industry Analysis
  • Manufacturing Strategy
  • Industrial Organization & Market Structure

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