TechArena: Technology Company Multi-Market Competition
Simulation to teach technology company strategy including product portfolio pricing, geographic market entry sequencing, R&D allocation between…
About this simulation
Simulation where participants command a NewSpace company managing launch services, satellite constellations, and space-based data analytics. Explores extreme capital intensity, binary launch risk, reusable vehicle economics, government versus commercial revenue streams, and regulatory dynamics of the emerging space economy.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.