OrbitX — Space & NewSpace Economy Strategy
Simulation where participants command a NewSpace company managing launch services, satellite constellations, and space-based data analytics.
About this simulation
Simulation where learners manage a Colombian artisanal chocolate company (Chocolates Sierra Nevada) facing a copycat competitor.
Across 4 rounds, teams must analyze competitive position, choose among five strategic responses (continuous innovation, premium niche, legal action, partnership, or B2B pivot), execute their plan, and respond to a price war — learning about innovation management, IP protection, differentiation, and competitive strategy in SMEs.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.