Innovation Management: Artisanal Chocolate Crisis

Simulation where learners manage a Colombian artisanal chocolate company (Chocolates Sierra Nevada) facing a copycat competitor. Across 4 rounds, teams must analyze competitive position, choose among five strategic responses (continuous innovation, premium niche, legal action, partnership, or B2B pivot), execute their plan, and respond to a price war — learning about innovation management, IP protection, differentiation, and competitive strategy in SMEs.