CX Architect — Customer Experience Design
Simulation where participants lead a CX transformation at a LATAM telecom, allocating budget across five lifecycle stages to improve NPS, reduce…
About this simulation
Lead MAISON VÉREL, a prestigious French luxury house, through six strategic rounds navigating the fundamental luxury paradox: how to grow revenue without diluting the exclusivity that makes the brand worth growing. Balance pricing, distribution, creative direction, brand extensions, counterfeiting, and stakeholder management.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 6 rounds. In each one they submit their decisions and the simulation calculates the results.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.