Marketing & Sales · Specialized Marketing

La Camiseta

Simulación de marketing deportivo donde los estudiantes gestionan el área comercial de un club de fútbol argentino: patrocinio de camiseta, campaña digital y evento del Clásico con crisis de sponsor

3 rounds Undergraduate English, Español
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Who it is for

An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: El Patrocinador.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Frente de camiseta (500K imp.)
  • Dorso de camiseta (300K imp.)
  • Shorts (150K imp.)
  • Perimetral del estadio (400K imp.)
  • Scoreboard digital (350K imp.)
  • Redes sociales 3x/semana (200K imp.)
  • Conferencia de prensa (250K imp.)
  • Bolso de jugadores (80K imp.)
  • Área de calentamiento (120K imp.)
  • Zona VIP (180K imp.)

What participants track

What participants follow on screen as the rounds go by:

  • D1 — Paquete Gold: elige 5 activos de visibilidad
  • D2 — Precio del Patrocinio Gold (ARS)
  • D3 — Selección del Patrocinador
  • D4 — Mix de Contenido Semanal (7 posts/semana)
  • D5 — Plataforma Principal (60% del presupuesto)
  • D6 — Integración del Sponsor en Contenido
  • D7 — Precios de Entradas para el Clásico de Cuyo (ARS)
  • D8 — Activaciones del Sponsor en el Estadio (elige 2)

Subjects covered

Designed for courses in Specialized Marketing.

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