El Mundo Espera: PYME Internationalization
Simulation following the 4-year export journey of ArtesanoMex, a family-owned artisanal food manufacturer from Tlaxcala, Mexico.
About this simulation
Simulación estratégica: lleva una empresa colombiana de mid-market (COP 20.000 M en ingresos) a Centroamérica y el Caribe. A lo largo de 6 rondas el participante decide mercado objetivo, modo de entrada (exportación, socio, JV, subsidiaria), nivel de localización, fuente de fondeo e inversión, enfrentando shocks competitivos, regulatorios y cambiarios.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 6 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.