International Business · International Strategy

El Mundo Espera: PYME Internationalization

Simulation following the 4-year export journey of ArtesanoMex, a family-owned artisanal food manufacturer from Tlaxcala, Mexico. Students apply the Uppsala Model, CAGE Distance Framework, OLI Paradigm, and SEW theory to make market entry, governance, and portfolio management decisions across US, EU, and Asian markets.

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Subjects covered

Designed for courses in International Strategy.

  • Global Market Entry Strategies
  • International Trade Policy, WTO & Regional Trade

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