The APAC Wedge — CoEditor.io International Expansion
Exec-band simulation in which Carmen Ferreira-Aldama, CGO of a Series-B B2B SaaS firm, has 48 hours to choose between Singapore, Australia, and…
About this simulation
Group CEO geography-choice simulation. As Henrik Berglund-Stenmark of Norandic Industries AB, build the weighted-criteria matrix, run the commercial and talent stress-test, and write the three-page board memo that recommends Norandic's primary LatAm regional commitment.
The simulation tests the legibility-vs-optionality discipline that Pankaj Ghemawat, Khanna and Palepu, Bartlett and Ghoshal, and Drucker each frame in different vocabulary — and that Olof Wickman-Stiernhielm captured on the canal walk in one line: geography is not which prize is biggest, it is which platform lets you decide later.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Build the Weighted-Criteria Matrix.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.