The Andean Bet — LatAm Market Entry for Senior Leaders

Group CEO geography-choice simulation. As Henrik Berglund-Stenmark of Norandic Industries AB, build the weighted-criteria matrix, run the commercial and talent stress-test, and write the three-page board memo that recommends Norandic's primary LatAm regional commitment. The simulation tests the legibility-vs-optionality discipline that Pankaj Ghemawat, Khanna and Palepu, Bartlett and Ghoshal, and Drucker each frame in different vocabulary — and that Olof Wickman-Stiernhielm captured on the canal walk in one line: geography is not which prize is biggest, it is which platform lets you decide later.