International Business · International Strategy

La Multinacional

Multi-country competitive strategy simulation where learners manage a portfolio of 6 Latin American markets for a PE-backed consumer goods company, making decisions on resource allocation, crisis management, channel strategy, and ESG positioning to maximize exit valuation

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Colombia
  • Mexico
  • Brazil
  • Chile
  • Panama + CAM
  • USA Hispanic
  • USA Hispanic Strategy
  • Brazil Strategy
  • FX Hedging Budget (% of revenue, 0–5%)
  • Latino Trading Negotiation

Subjects covered

Designed for courses in International Strategy.

  • Competitive Dynamics & Industry Analysis
  • Managing Multinational Corporations

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