International Business · International Strategy

Exporting IT Services from Colombia

Lead a Colombian IT/BPO firm selling software and BPO services to US and European clients. Build international reputation, set hourly rates against India and Philippines benchmarks, hire talent, choose target markets, and manage USD/COP currency risk across eight quarters.

8 rounds Executive English, Español

Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 8 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Hourly Rate (USD)
  • BD and Marketing Spend (USD)
  • Hiring Plan (net engineers)
  • Target Market
  • FX Hedge Coverage (%)

What participants track

What participants follow on screen as the rounds go by:

  • Quarter Briefing

Subjects covered

Designed for courses in International Strategy.

  • Competitive Dynamics & Industry Analysis
  • Pricing Strategy & Revenue Management
  • International Trade & Export

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