International Business · International Strategy

ProColombia — Export Promotion for SMEs

A boutique Colombian coffee roaster (Café de Altura Caturra) plays through the ProColombia export-promotion toolkit: pick the destination market with EUDR as a binary filter, choose the channel and trade-fair, stack Bancóldex export-credit + ProColombia co-financing + FNC aggregation + a sequenced certification path

4 rounds Executive English, Español
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About this simulation

A boutique Colombian coffee roaster (Café de Altura Caturra) plays through the ProColombia export-promotion toolkit: pick the destination market with EUDR as a binary filter, choose the channel and trade-fair, stack Bancóldex export-credit + ProColombia co-financing + FNC aggregation + a sequenced certification path, and lock a defensible 12-month export-revenue KPI under buyer-concentration risk.

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Pick the destination market.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Primary market
  • Weight on regulatory exposure (0–10)
  • Channel to market
  • Trade-fair decision
  • Certification path
  • Bancóldex export-credit drawn (COP M, max 900)
  • Use the FNC aggregator for FOB Buenaventura logistics (3.5% of FOB value)
  • Sign ProColombia co-financing before any certification invoice (covers up to 50%, capped)
  • Capacity strategy
  • Your 70%-confidence projection of export revenue at month 12 (COP M)

What participants track

What participants follow on screen as the rounds go by:

  • Export-revenue build (COP M)
  • Readiness vs. concentration risk

Subjects covered

Designed for courses in International Strategy.

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