Strategy & Management · General Management & Integration

Express Capstone COMPETE: Full-Company Competitive Simulation

Multi-period integrated business strategy simulation where participants manage a consumer goods company across LATAM markets, making decisions on pricing, marketing, R&D, sales force, production capacity, international expansion, and financial policy while competing against AI-driven rivals and navigating macro events.

12 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 12 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Price Index (80-120)
  • Marketing Budget ($M)
  • R&D Investment ($M)
  • Sales Force Change
  • Capacity Investment ($M)
  • Market Expansion
  • Dividend Payout (%)

What participants track

What participants follow on screen as the rounds go by:

  • Market Intelligence Report

Subjects covered

Designed for courses in General Management & Integration.

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