Marketing & Sales · Pricing Strategy

Pricing Power: Dynamic Revenue Management

Simulacion ejecutiva donde los participantes asumen el rol del Comite de Revenue Management del Hotel Pacifico y deben optimizar tarifas, asignacion de inventario, canales de distribucion y politica de overbooking a lo largo de 5 temporadas para maximizar el RevPAR y superar al conjunto competitivo del mercado LATAM.

5 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 5 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Tarifa Leisure ($/hab)
  • Tarifa Business Transient ($/hab)
  • Asignacion Reservas Anticipadas (% de 240 habs)
  • Nivel de Overbooking (%)
  • Asignacion Canal OTA (%)

What participants track

What participants follow on screen as the rounds go by:

  • Hoja de Tarifas
  • Historial de Desempeno

Subjects covered

Designed for courses in Pricing Strategy.

  • Pricing Strategy & Revenue Management
  • Value-Based Pricing
  • Dynamic Pricing & Yield Management

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