Industry Verticals · Hospitality & Tourism

The Tourism Recovery Playbook

Rebuild the operating spine for the flagship Caribia Resorts beachfront property over five strategic rounds — diagnose the demand reset, re-channel the OTA-versus-direct mix, re-segment by source market, re-mix F&B and capex priorities, and stabilise the labour pipeline.

5 rounds Executive English, Español

Preview

About this simulation

Rebuild the operating spine for the flagship Caribia Resorts beachfront property over five strategic rounds — diagnose the demand reset, re-channel the OTA-versus-direct mix, re-segment by source market, re-mix F&B and capex priorities, and stabilise the labour pipeline.

The simulation operationalises the Sigala (2020) reset frame, the Cornell CHR conversion-engine principle, and the Baum et al. (2020) wage-band-inversion finding for hospitality post-pandemic recovery.

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 5 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Diagnose.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Primary binding constraint of the 2026 demand pattern
  • Secondary binding constraint
  • Target OTA share (%) at 12 months
  • Target Brand.com Direct share (%) at 12 months
  • OTA negotiation posture
  • European recovery posture
  • Top priority segment
  • Segment to deprioritise or exit
  • F&B / Rooms ratio target (2027)
  • Capex selection (rooms renovation $1.8M is mandatory)

What participants track

What participants follow on screen as the rounds go by:

  • Playbook Decision History
  • Forecast Trajectory vs Targets

Subjects covered

Designed for courses in Hospitality & Tourism.

Ready to use The Tourism Recovery Playbook with your students?

Contact us and we'll set you up with a free trial session.

Contact us