Industry Verticals · Hospitality & Tourism

Hotel Chain Director

Multi-property hospitality management simulation where participants run a hotel group with three distinct properties — a business hotel, a coastal resort, and a boutique lifestyle hotel — making decisions on pricing, loyalty programs, OTA distribution, service quality, and capital allocation across 3 annual rounds.

3 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Business Plaza ADR ($)
  • Resort Peak Rate ($)
  • Resort Off-Season Rate ($)
  • Boutique Soledad ADR ($)
  • Loyalty Program ($M)
  • Service Quality ($M)
  • OTA Allocation (%)
  • Capital Expenditure Focus

What participants track

What participants follow on screen as the rounds go by:

  • Annual Briefing
  • Room Rate Strategy
  • Investment Allocation
  • Distribution and Capital
  • Property Performance
  • Business Plaza Hotel
  • Playa Vista Resort
  • Boutique Soledad

Subjects covered

Designed for courses in Hospitality & Tourism.

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