The Tourism Recovery Playbook

Rebuild the operating spine for the flagship Caribia Resorts beachfront property over five strategic rounds — diagnose the demand reset, re-channel the OTA-versus-direct mix, re-segment by source market, re-mix F&B and capex priorities, and stabilise the labour pipeline. The simulation operationalises the Sigala (2020) reset frame, the Cornell CHR conversion-engine principle, and the Baum et al. (2020) wage-band-inversion finding for hospitality post-pandemic recovery.