Strategy & Management · Competitive Strategy

The Strategic Lens: SWOT & PESTLE in Practice

Play strategy consultant across three UK businesses — a craft brewery, a bookshop and a health-tech startup — sorting facts into SWOT quadrants, classifying macro-environment news into PESTLE categories, building TOWS strategies and synthesising a one-slide recommendation.

5 rounds MBA & Masters English, Español
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Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 5 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

What participants track

What participants follow on screen as the rounds go by:

  • Classify the Cards

Subjects covered

Designed for courses in Competitive Strategy.

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