Gestión de Canales de Distribución
Simulación para negociar términos de canal, evaluar distribuidores vs. venta directa, y calcular rentabilidad por canal en una empresa de snacks…
About this simulation
B2B sales call simulation. As a junior wholesale rep at Riverstone Coffee Roasters, run a 4-round consultative selling loop (Plan → Discover → Present & Handle → Close & Record) with AI Buyer Priya Ramaswamy. Practice SPIN discovery, objection handling, the discount reflex, and CRM stewardship. ADE CTE Marketing aligned (Selling, CRM, Marketing-Information Management).
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.