Marketing & Sales · Sales & Go-To-Market

The First Close

Three-round sales fundamentals simulation for US high school students. Play Alex Washington, a summer intern at Heartland Lawn Care in Columbus IN: triage 40 inbound leads with BANT and FTC DNC compliance, run a SPIN Selling discovery call with Mrs.

3 rounds MBA & Masters

Preview

About this simulation

Three-round sales fundamentals simulation for US high school students. Play Alex Washington, a summer intern at Heartland Lawn Care in Columbus IN: triage 40 inbound leads with BANT and FTC DNC compliance, run a SPIN Selling discovery call with Mrs. Linda Park, then handle three canonical objections plus an ethics call and a TCPA consent check to close Mr. Dwayne Holloway.

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Lead Triage and BANT.
  3. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Leads removed in DNC and disqualifier scrub (0 to 40)
  • Leads placed on the priority call list (top-N by BANT)
  • Recommend next-quarter marketing spend priority
  • Call opening (first 8 seconds)
  • SPIN-type questions picked (out of 6 selected from 12)
  • When Mrs. Park asks what makes Heartland different
  • Proposed next step at end of call
  • Objection 1 — It is too expensive
  • Objection 2 — I need to talk to my wife
  • Objection 3 — I will think about it

What participants track

What participants follow on screen as the rounds go by:

  • Monday Morning — Triage the 40 Leads
  • Earnings, Compliance and SPIN Across Rounds

Subjects covered

Designed for courses in Sales & Go-To-Market.

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