Strategy & Management · General Management & Integration

StudioFrame — 90 Días para Salvar el Estudio

Simulación de reconversión de un estudio multimedia en Bogotá que pierde su cliente ancla (48% del revenue) y debe decidir mix de servicios, posicionamiento, reestructuración de equipo, pricing y pitch de nuevo retainer antes de romper caja.

4 rounds MBA & Masters English, Español
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Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Video publicitario
  • Motion graphics
  • Diseño UX / UI
  • Branding
  • Reconocer la pérdida del cliente ancla y activar el plan de 90 días
  • Estrategia de reposicionamiento
  • Inversión en capacidad nueva (M COP)
  • Cortes de equipo fijo (0 a 9)
  • Cortes de freelance (0 a 5)
  • Política de pricing

What participants track

What participants follow on screen as the rounds go by:

  • Diagnóstico del mix de servicios

Subjects covered

Designed for courses in General Management & Integration.

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