Manage Across Markets — Atlântico's Kenya Bet
A four-round, advanced international-management simulation set inside Atlântico Foods, S.A., a Lisbon mid-cap FMCG producer (EUR 410M revenue, 12%…
About this simulation
A 30-minute newsvendor at the State Fair of Texas. For ten nights you run a family stand at Fair Park, Dallas, and set two numbers before demand is known: how many briskets to smoke (a low-margin item that should sell out on most days) and how many batches of lemonade to squeeze (a high-margin item that should almost never run dry).
On Day 6 the Fair offers new terms: its standard 25% share of sales, a flat daily fee, or a buyback of leftover brisket. Scored on decision quality, not luck, and closed by a mirror that measures your own pull-to-center bias and demand chasing.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 10 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.