Presupuestos de imprenta

A 90-minute, 4-round basic Express simulation for Spanish vocational training (Formacion Profesional), module 1480 Comercializacion de productos graficos y atencion al cliente, shared by the Tecnico Superior en Diseno y Gestion de la Produccion Grafica (Real Decreto 175/2013) and the Tecnico Superior en Diseno y Edicion de Publicaciones Impresas y Multimedia (Real Decreto 174/2013), also usable in module 1538 Gestion de la produccion en la industria grafica.

The learner is Nerea Arrubal, a newly qualified graphic-production technician who writes the quotes and looks after the clients of a fictional commercial print shop in Logrono through 2027: about 1,150 quotes a year, 22% of them converted, an offset press, a digital press and a finishing line.

Four situations set the year's course: 31% of last year's work invoiced at a loss and an online printer selling cheap flyers, and how the quotes are built (from the escandallo of each job) and which orders are accepted (against the machine hours and a minimum margin); a year of coated paper on offer, jobs reprinted for bad files and a client's mailing list somebody wants to keep, and how the client's files and data are handled (prepress check, signed proof, data used only for the job) and how the paper is bought (for each job from its escandallo); a summer of late jobs and overdue invoices and a client who wants to pay in cash with no invoice, and how the summer and the urgent jobs are planned (a weekly machine-load plan) and how the orders are collected (a deposit and the invoice on delivery); and the Christmas season of claims, and how claims are answered (recorded, checked against the proof, answered in 48 hours) and how the year is recorded (a quotes record with the post-calculation of every job).

Two critical errors cap the round: a client's mailing list kept for the shop's own offers and an order paid in cash over the legal limit with no invoice. KPIs: work with margin, controllable cost, sheets spoiled or reprinted per 1,000 and clients lost. Lesson: quoting blind wins orders that lose money. Spanish primary, English parity. Fictional print shop, company and people; real curriculum and rules cited.

An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.