Industry Verticals · Media & Entertainment

PlayField — Gaming & eSports Studio Management

Manage a mid-sized game studio through development cycles, monetization strategy, live ops, eSports investment, and talent management in the hit-driven interactive entertainment industry.

3 rounds MBA & Masters English, Español
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Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Development Budget ($K)
  • Monetization Model
  • Live Ops Investment ($K)
  • Marketing Spend ($K)
  • eSports Investment ($K)
  • Studio Culture Policy

What participants track

What participants follow on screen as the rounds go by:

  • Studio Decisions

Subjects covered

Designed for courses in Media & Entertainment.

  • Sports & Entertainment Marketing
  • Media & Entertainment Transformation

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