Industry Verticals · Media & Entertainment

Phoenix Cascadia FC: MLS Expansion Operating Model

Run the COO console of an MLS expansion franchise across eight strategic windows. Decide the Designated Player frame, the bottom-six roster build, the soft-opening calendar, the Apple TV+ production tier, the supporters-section approach, the STM recovery pricing posture, and the opening-night activation level.

8 rounds Executive English, Español

Preview

About this simulation

Run the COO console of an MLS expansion franchise across eight strategic windows. Decide the Designated Player frame, the bottom-six roster build, the soft-opening calendar, the Apple TV+ production tier, the supporters-section approach, the STM recovery pricing posture, and the opening-night activation level.

Build the year-one operating result and the five-year valuation envelope, while balancing operating cash, sporting index, brand index, gameday readiness, and broadcast partner reliability.

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 8 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Strategic Posture
  • STM Conversion Spend (USD K)
  • Gameday Build Spend (USD K)
  • Apple Production Spend (USD K)

What participants track

What participants follow on screen as the rounds go by:

  • Decision Window — Strategic Choices
  • Decision Window History
  • Revenue / Cost Build
  • Operating KPI Trajectories

Subjects covered

Designed for courses in Media & Entertainment.

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