Phoenix Cascadia FC: MLS Expansion Operating Model

Run the COO console of an MLS expansion franchise across eight strategic windows. Decide the Designated Player frame, the bottom-six roster build, the soft-opening calendar, the Apple TV+ production tier, the supporters-section approach, the STM recovery pricing posture, and the opening-night activation level. Build the year-one operating result and the five-year valuation envelope, while balancing operating cash, sporting index, brand index, gameday readiness, and broadcast partner reliability.