Strategy & Management · Strategy Implementation

Open the Strategy Room — The Lumen Atlas Planning Cycle

A four-round, advanced strategy simulation set inside the Lumen Atlas Foundation, a Cambridge (UK) non-profit that runs Atlas — one of the world's ten most-visited reference sites: 14 million volunteer-edited articles, 480 million monthly readers, GBP 92M of mostly small-donor revenue, 340 staff but 240,000 active

4 rounds Executive English, Español

Preview

About this simulation

A four-round, advanced strategy simulation set inside the Lumen Atlas Foundation, a Cambridge (UK) non-profit that runs Atlas — one of the world's ten most-visited reference sites: 14 million volunteer-edited articles, 480 million monthly readers, GBP 92M of mostly small-donor revenue, 340 staff but 240,000 active volunteer editors who expect to be consulted on anything that touches the platform.

On 4 March 2026 the Board orders a 2026–2031 strategy in 90 days (AI-content response, a new revenue line, a governance update) — and within 48 hours a volunteer leaks the memo to the community forum. Playing the Chief Strategy Officer, you must run the planning cycle in full public view, with a hard 15 June Board deadline (miss it and the Board appoints the external consultancy that triggered the 2021 revolt).

The simulation operationalises Loizos Heracleous's study of open, dialogic strategy-making at Wikimedia: inclusion (who participates) and transparency (what is shared) are two independent, costed dials, not one open/closed switch.

Round 1 — assign each of nine stakeholder groups (core editors, casual editors, chapter affiliates, major donors, small donors, staff, the Board, partner institutions, readers) an inclusion level (co-create / consult / inform / exclude) inside a GBP 600K, 10-week participation budget.

Round 2 — set transparency per phase (problem framing, option generation, financial modelling, recommendation) and choose input channels, deciding when the GBP 20M AI-licensing figure becomes public.

Round 3 — reconcile 740 proposals clustering into four irreconcilable camps (purist / license-to-AI / premium tier / status-quo) into a single coherent five-year spine of at most three priorities, choosing what to reject and how to tell rejected camps they were heard.

Round 4 — win the split Board vote (three community-elected trustees, four appointed) WHILE holding community legitimacy, and respond to a live editing-freeze threat from 600 editors without surrendering coherence or capitulating by ultimatum.

The math rewards costed inclusion, phase-dependent transparency, reconciliation-by-rejection, and winning approval and legitimacy together — and punishes the five classic errors: maximal co-creation that blows the budget and deadline, premature transparency on half-formed figures, averaging all four camps into a focus-free plan, winning the vote while losing the community-elected trustees, and instant capitulation to a loud faction.

Final KPIs track Buy-in, Idea Quality, Legitimacy and Coherence.

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Choose your primary input channel mix.
  • When do you publish the £20M AI-licensing figure?
  • Which camps form the strategic spine? (pick the two you actually choose)
  • How many priorities does the five-year spine commit to?
  • The AI-licensing question (GBP 20M / year on the table).
  • How do you close the loop with the rejected camps?
  • How do you pitch the plan to the split Board?
  • 600 editors threaten a 30-day editing freeze — how do you respond?
  • Commit to a governance mechanism to carry the plan through 2031.
  • Write the closing community-facing legitimacy statement.

What participants track

What participants follow on screen as the rounds go by:

  • Buy-in, Legitimacy & Coherence Trajectory

Subjects covered

Designed for courses in Strategy Implementation.

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