CX Architect — Customer Experience Design
Simulation where participants lead a CX transformation at a LATAM telecom, allocating budget across five lifecycle stages to improve NPS, reduce…
Simulación de 4 rondas donde el equipo usa eye-tracking, EDA e IAT para rediseñar packaging y estrategia de Colombia Snacks S.A.S. frente a Nestlé y Bimbo en el retail colombiano.
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
The decisions participants make during the simulation:
What participants follow on screen as the rounds go by:
Designed for courses in Specialized Marketing.
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