Marketing & Sales · Sales & Go-To-Market

Marketing Rural en Colombia

Semillas Andinas S.A.S. camino a 10,000 productores: rediseno de go-to-market rural en Cauca, Huila y Narino con decisiones sobre red de campo, credito, zonas de conflicto, digitalizacion y certificacion organica.

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Asesores de campo (24–40)
  • Plazo de crédito insumos (días 90–180)
  • Inversión alianzas + logística (COP M, 0–800)
  • Foco estratégico
  • Política para zonas de conflicto
  • Estrategia digital
  • Programa certificación orgánica (productores nuevos)

What participants track

What participants follow on screen as the rounds go by:

  • Decisiones estratégicas del trimestre
  • Historial por trimestre

Subjects covered

Designed for courses in Sales & Go-To-Market.

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