Marketing & Sales · Specialized Marketing

Marketing para ONGs

Simulation to practice NGO fundraising strategy: allocate marketing budget across major donors, crowdfunding, and corporate partnerships to reach a COP 500M annual goal for an educational foundation in Colombia

12 rounds MBA & Masters English, Español
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Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 12 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • 🤝 Major Donors (%)
  • 🌐 Crowdfunding (%)
  • 🏢 Corporate Partnerships (%)
  • 📣 Messaging Strategy

What participants track

What participants follow on screen as the rounds go by:

  • Budget Allocation

Subjects covered

Designed for courses in Specialized Marketing.

  • Marketing Fundamentals

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