International Business · International Strategy

La Expansión — Estrategia de Entrada a Mercados Internacionales

Simulación ejecutiva de internacionalización: los participantes dirigen el Comité de Expansión de una empresa venezolana de ingeniería industrial y deben decidir la secuencia de entrada, el modo de entrada y la gestión de riesgos para cuatro mercados internacionales, aplicando los marcos CAGE, OLI y Uppsala.

9 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 9 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

What participants track

What participants follow on screen as the rounds go by:

  • Opciones Estratégicas

Subjects covered

Designed for courses in International Strategy.

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