Marketing & Sales · Sales & Go-To-Market

Gestión de Canales de Distribución

Simulación para negociar términos de canal, evaluar distribuidores vs. venta directa, y calcular rentabilidad por canal en una empresa de snacks premium en Colombia

8 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 8 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Margen a Supermercados (%)
  • Markup Tiendas Naturistas (%)
  • Descuento Online (%)
  • Decisión Estratégica

What participants track

What participants follow on screen as the rounds go by:

  • Desempeño por Canal

Subjects covered

Designed for courses in Sales & Go-To-Market.

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