Strategy & Management · Corporate Strategy

Four Paths to Growth: The Ansoff Matrix

Strategy simulation to practice Ansoff Matrix classification (market penetration, product development, market development, diversification) through five board-level growth decisions at a UK specialty coffee chain.

5 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 5 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Ansoff Classification
  • Initiative to Pursue

What participants track

What participants follow on screen as the rounds go by:

  • Your Strategic Call
  • Board Decision Log
  • Revenue Index vs Cumulative Risk

Subjects covered

Designed for courses in Corporate Strategy.

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