Strategy & Management · General Management & Integration

First Company: Introductory Business Simulation

Manage MiEmpresa, a small fashion accessories startup, making decisions about production, pricing, marketing, hiring, and cash management across 4 months. Learn fundamental business trade-offs: price vs. volume, fixed vs. variable costs, and cash vs. profit.

4 rounds Undergraduate English, Español
All simulations Get started
Preview

Who it is for

An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Production Quantity (units)
  • Selling Price (USD)
  • Marketing Budget (USD)
  • Workforce Change
  • Borrowing (5% monthly interest)
  • Loan Repayment

What participants track

What participants follow on screen as the rounds go by:

  • Monthly Briefing
  • Competitor Prices This Month
  • Monthly Results

Subjects covered

Designed for courses in General Management & Integration.

See all Strategy & Management simulations →

Ready to use First Company: Introductory Business Simulation with your students?

Contact us and we'll set you up with a free trial session.

Contact us